Writing for the Web: Style & Design
Description: Research has shown web users generally prefer writing that is concise, easy to scan, and objective in style. This course will explain and demonstrate how to incorporate these and other attributes into your design, or redesign of web content. Doing so requires some trade-offs and some hard decisions, but the results will be positive. Study results have demonstrated that as compared with original-site users, users of rewritten sites according to these guidelines reported higher subjective satisfaction and performed better in terms of task time, task errors, and memory. Implication for website writing and design are also discussed.
Class Registration: View current classes.
